focus


focus
focus fo‧cus [ˈfəʊkəs ǁ ˈfoʊ-] noun [uncountable] MARKETING
when a company tries to serve particular groups of customers in a market with particular needs, rather than trying to serve the whole market
— focuser noun [countable] :

• The focuser seeks to achieve a competitive advantage in its target segments even though it does not possess a competitive advantage overall.

* * *

Ⅰ.
focus UK US /ˈfəʊkəs/ noun [C] (plural focuses, FORMAL foci)
[C] the central or most important thing for a company or organization: the main/primary/principal focus of sb/sth »

The primary focus of a manager is on efficiency.

turn/switch/shift the focus from sth to sth »

A bonus-based incentive system shifts the focus from the behavior of sales people to the results they deliver.

focus on sth »

The company's Five-Year Plan continues the dual focus on use and production.

[U] the act of giving attention to a particular group of customers or a particular activity: »

The restructuring was aimed at establishing real customer focus throughout the organization.

[U] the ability to give all your attention, time, and energy to a particular activity: »

The enquiry concluded that the failure to address the issue beforehand was the result of a lack of focus and drive by the board.

Ⅱ.
focus UK US /ˈfəʊkəs/ verb [I or T] (-s- or -ss-)
to give a lot of attention, time, energy, etc. to one particular group of customers or a particular activity: focus on sth »

The company's chief executive is moving to a new corporate headquarters in Dubai to focus on business in the Middle East, Africa, Europe, and Asia.

focus attention/efforts/resources on sth »

We shall continue to focus our efforts on cutting costs.

focus entirely/exclusively/mainly on sth »

By the age of 30, he had decided to focus almost exclusively on corporate work.


Financial and business terms. 2012.

Synonyms:

Look at other dictionaries:

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  • Focus — may refer to:In science, mathematics or computing: *Focus (optics), a point toward which light rays are made to converge **Autofocus, a feature of some optical systems that obtains and maintains correct focus on a target **Focal length, a measure …   Wikipedia

  • Focus II — (Moving Waves) Studio album by Focus Released October 1971 …   Wikipedia

  • FOCUS — is a software product of Information Builders Inc. Originally developed for data handling and analysis on the IBM mainframe, as newer systems were developed and smaller computers became more powerful, the available platforms for FOCUS were… …   Wikipedia

  • Focus — Fo cus (f[=o] k[u^]s), n.; pl. E. {Focuses} (f[=o] k[u^]s*[e^]z), L. {Foci} (f[=o] s[imac]). [L. focus hearth, fireplace; perh. akin to E. bake. Cf. {Curfew}, {Fuel}, {Fusil} the firearm.] 1. (Opt.) A point in which the rays of light meet, after… …   The Collaborative International Dictionary of English

  • Focus TV — Produktions GmbH Rechtsform GmbH Co. KG Gründung 1995 …   Deutsch Wikipedia

  • focus — [fō′kəs] n. pl. focuses or foci [fō′sī΄] [ModL, adopted in math. senses by KEPLER Johannes (1604) < L, fireplace, hearth < ? IE base * bhok , to flame, burn > ? Arm boc̣, flame] 1. the point where rays of light, heat, etc. or waves of… …   English World dictionary

  • FOCUS — микропроцессор производства компании 1982 году. Стал первым коммерческим, однокристальным, полностью 32 битным ЦПУ выпущенным на рынок. В то время все 32 битные микропроцессоры конкурентов (DEC, микросхем, составлявших модульную конструкцию ЦПУ.… …   Википедия


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